public relations center
CI
”Creative New Values in Life and Dreaming of a Better Future for our Customers”
Symbol Mark
CI uses as base color, Orange, Green and Blue. Color Orange represents the vitality of Refinery’s energy, Color Green expresses the growth and consideration of Retail/Service business divisions and Color Blue symbolizes the leadership toward the top through transparent management. It presents Sun, Ocean & Sky, and Earth to give simple, yet dynamic impression.
Signature
Basic Type
Signature combinations indicate combining various symbols and logo types by a certain rule and prohibit random mixture between them.
Signature
Application Type(Tag Type)
This is for a limited use according to complex background colors.
Color Palette
With six basic colors in gradation, the symbol mark shows brightness, activeness and dynamics. Coloring should be based on Four Gradient Colors but when other colors are used, the gradation scale as below should be referred.
심볼마크의 색상
4색 표현
3색 표현
The basic communication should be done with 4 Gradient Color on the Symbol, and the Accent Color to express GS is Jade Green. Service Spaces and other areas where the use of Gradient Color is difficult, Accent Color can be applied.
| GS COLOR |
SPOT | CMYK (Process) |
RGB (DESKTOP) |
RGB (BROADCAST) |
HEX (WEB-SAFE) |
|---|---|---|---|---|---|
| PANTONE 321C |
100/0/50/0 | 0/153/153 | 0/153 | 009999 | |
| PANTONE 300C |
100/50/0/0 | 51/102/204 | 20/102/204 | 3366CC | |
| PANTONE 368C |
53/0/100/0 | 153/204/0 | 600/200/10 | CC6600 | |
| PANTONE 173C |
0/75/100/0 | 204/102/0 | 20/102/1 | 999999 | |
| PANTONE COOL GRAY 10C |
0/0/0/5 | 102/102/102 | 102/102/102 | ||
| PANTONE WARM GRAY 1C |
0/0/3/8 | 235/235/227 |